The Aurora Design Fund

is a three year experimental project aimed at reinforcing Icelandic design by providing designers and architects with financial support. The aim of the Fund is to support designers in promoting themselves, their ideas, products and projects and to assist with product development and marketing, in Iceland and abroad. The Fund can also initiate independendent projects that further its aim, such as sponsoring awards or exhibitions and acting as a forum for collaboration between designers and businesses. In addition, the Fund imparts knowledge in the area of design and architecture, in collaboration with various parties in the field. The Aurora Design Fund is therefore intended as support for promising designers, fortification of the grassroots and a forum for ideas and creative thinking within the field. The Design Fund was established in February 2009 by the Aurora Foundation, pledging 25 million ISK a year, a total of 75 million ISK.

Aurora Design Fund has a sister fund in the area of music;the Kraumur Music Fund. The two funds share offices and ideas.